Marketing

Enabling Testimonials First, you will want to enabled testimonials for your account. Go to Sales & Automation from the main dashboard. Under the Testimonials tab, check-mark Enable Testimonials. Testimonial Request Under the project's Dashboard tab, click Send Testimonial Request. Select your recipients from the gallery and click Preview Email.  Edit your email and click Send Email. 

What will happen to my old campaigns and the coupons that I have issued from the old system? The old campaigns are no longer active on Pic-Time.  I really like the email banner graphics Pic-Time provides in the old marketing platform. Will they still be available on the new platform? Yes! Email banner graphics from the old platform will still be available on the new platform. The banners will be displayed on a per project or per user level, depending on the app.

Grow your sales with automated marketing! With the Automation Quick-add feature, you can enable various, highly successful automations to your gallery with minimal setup. This makes implementing an offer and running a promotion a breeze. In the gallery’s Automation & Discounts tab, you can enable any of the most popular promotions. We recommend enabling the first 4 of our best performing campaigns in order to cover the whole lifecycle of the gallery to all gallery recipients.

If you are a photographer who wants to be able to sell high-resolution downloads but wants to include a certain number of downloads for free, you can use one of the two workflows. You can allow a specific number of downloads in your download settings or send your client a coupon for free downloads. This tutorial will show you how to send a sales automation app for free downloads to your client.

When you create a Sales Automation App, you can apply it individually to each gallery in the gallery’s Sales Automation tab, or you can apply it to multiple galleries at once from your Sales Automation Dashboard. This article will guide you through both options. Assigning to Multiple Galleries After the app has been created, find and select the app via your Sales Automation Dashboard.  Select Assign to Galleries.

Now you can track the status of the gallery expiration app in the app dashboard. You can check if the gallery is active or has expired while using the gallery expiration app, as well as the expiration date and the status of the different stages of the app.  In this tutorial, we will guide you through the steps of checking the status of the gallery expiration app in various galleries.

When you make changes to an app that is currently assigned to a gallery, you will need to re-assign the app in the gallery in order for the changes to apply to the gallery.  First, you want to make sure that you modify the app settings and save them. Head to Sales & Automation from your main dashboard.  Choose the app that you want to edit from your list of current apps.

There are two ways you can send your gallery visitor a product from the store. You can Send a Product using the Send Product App, or you can do it through the gallery dashboard.  When using the Send Product App, you can attach a promotion and a design fee to your designed product. This can encourage a higher conversion rate for your sales. It also allows you to automate your sales so you do not have to create the same promotion multiple times.

When your gallery settings are set to request visitor emails each gallery guest is required to enter their email address to identify themselves upon entering the gallery. The photographer is able to view the emails of all of the users who have visited the gallery.  If the photographer chooses not to request emails from guests entering the gallery, some email data will still be stored and accessible in the system, such as emails used to place orders in the shop etc.

Encourage your gallery’s visitors to complete their orders after they have added products to their carts and abandon them! This app will trigger a flash sale and send a limited time discount to users who have products in their carts for more than a few days. The 24-hour expiration of the flash sale is used to create urgency for the gallery visitor and encourage them to finalize the order in their cart.

Send your clients and their friends and family a promotional discount once a year with the Anniversary Gift App. On a set date each year, users of the gallery will receive an email with a discount encouraging them to visit the gallery again and order a physical product from the event. They can also see the discount displayed in the gallery itself. This article will guide you through customizing the app and assigning it to your gallery.

This campaign is designed to generate excitement by offering an introductory discount when users first access a gallery. When a new visitor enters the gallery this campaign automatically sends them a short term discount designed to inspire early sales. Promotional reminders also help convert more sales and boost gallery views. To begin, click on Sales & Automations from your main photographer dashboard. Under the Automations tab, click the plus icon to install the Early Bird App.

This campaign is designed to generate last minute store sales upon the expiration of a gallery. Invite your customers to explore and purchase from the shop one last time before the gallery expires. Set the default gallery expiration, add a discount, create gallery banners, and set up reminder emails before the expiration. In this tutorial, we will go over how to set up your Gallery Expiration app.  To begin, click on Sales & Automations from your main photographer dashboard.

The Gallery Visitor Boost app promotes user pre-registration, which allows you to create excitement around the gallery by automatically sending an increased discount to pre-registered visitors, and a smaller discount to users who do not pre-register. All visitors can also be emailed a discount before the gallery expires. Begin by installing the app. Name your app and click Add Automation App. The first section is in regards to the pre-registration phase.

Send one or more of your gallery guests a single-use promotional offer using the General Coupon app! This very customizable app can be used for percentage off, free product, free shipping, set monetary amount, or product-at-cost-price coupons. After this app is assigned to a gallery you will be asked to select which users you would like to send the promotion to and when you would like it to start! This article will guide you through customizing the app and assigning it to your gallery.

The User Activity feature allows you to track any activity within the gallery. This includes an extensive, detailed list of gallery views, downloads, shared photos, shop views, items added to the cart, website visits and a track of emails sent to the client. User Activity Details Click Sales & Automation from the main dashboard. Select the User Activity tab. Review the summary of activities for each gallery.

The Bespoke Wedding Books App was created to introduce the one of a kind Isle Studio wedding book experience to your client.  Isle Studio uses a unique storytelling process by combining your photos with curated details from the day. Often times they work alongside the couple before the wedding day so no important detail is missed. They carefully select quotes, and memories from your client's wedding journey by talking directly to them, and weave the elements into the perfect narrative to compliment your images.

In this tutorial, we will guide you through setting up your Classic Holiday app. This app includes a preloaded template for two main phases: the Black Friday storewide sale and the Holiday storewide sale. You can choose which phases you would like to utilize and turn off any that aren’t fitting. For this app, we decided to set the send dates & times for a selection of the emails. These dates were determined based on last year’s data for the most profit-optimized times/days.

The Digital Gift Card App can be used to curate the gift card experience for your gallery visitors. Through the app, you can create a gift card custom product for your store, define the emails and banners that the recipient of the gift card would get and promote the new product to your gallery visitors (optional).  The app adds a Gift Card custom product to the gallery. As long as the app is assigned to the gallery product will stay in the gallery.

In this tutorial, we will guide you through setting up your Gift-Focused Holiday App, which includes a preloaded template for the following main phases: a series of back-to-back product-focused campaigns leading up to Black Friday, a storewide sale on Black Friday through Cyber Monday, and a Holiday storewide sale. For this app, we decided to set the send dates & times for a selection of the emails. These dates were determined based on last year’s data for the most profit-optimized times/days.

In this tutorial, we will guide you through setting up your Holiday Album Sale App, which can be used to promote albums to your gallery visitors. The app comes with a built-in template for the campaign, so setup is minimal and easy, and you can assign it to all of your galleries with a click.  This app can be used with the Classic Holiday app. We do not recommend using this app with the Gift-Focused Holiday app.

In this tutorial, we will guide you through setting up your Holiday Cards app, which can be used to promote cards to your gallery visitors. The app comes with a built-in template for the campaign, so setup is minimal and easy, and you can assign it to all of your galleries with a click.  Installing the App Go to Sales & Automation from your main dashboard.  Click to add a Campaign.

This app can be used to promote A Mini Session from your gallery through emails and banners.  You can choose between two set-up options to determine how your client will be able to purchase their Mini Session: Create a Mini Session custom product through the app, which your client can purchase from the gallery store Add a landing page instead of a custom product, so the Mini Session email and banner buttons redirect to a landing page outside of Pic-Time where your client can purchase and book their session.

Encourage follow up sales after by sending an automatic ‘thank you’ discount after a gallery visitor completes a purchase. The promotional discount can be used towards any future order and is limited to a certain amount of time to generate a sense of urgency. This proven sales strategy welcomes the visitor back to the store and encourages them to purchase additional items. To get started, click Sales & Automation from the main dashboard.

To get started, click on the Sales & Automation tab.  Under the Sales Automation tab select to add a new app.  Choose the Rolling Publish App. Change the name and click Add Automation App. First, set up the wait period before the app starts. This will give you an extra period of time before all of the actions of the app begin automatically.  Gallery Preview The app consists of 3 stages: gallery preview, full gallery publish and the early bird promotion.

The Send Product App is created with the purpose of sharing your special designs with your clients and pairing it with a promotional campaign and design fee (optional). If you would like to send your design without promotion, you can use our simple send product to visitor feature. If you would like to send a product without the advantages of the app, click here.  To get started, click on the Sales & Automation tab.

The Single-use Coupon app can be used to offer your client an individually customizable discount. This means you can create a one-time offer for any reason you choose, each time. This app provides you with an efficient way to edit the template differently each time you assign it to a gallery. If you are looking for an app that doesn’t need to be modified each time it is used, we suggest you consider using the General Coupon app instead.

The Gallery Migration App is created to assist you with smoothly transitioning your galleries to Pic-Time. You can use this app to invite the client to view their new gallery and shop the new products in their gallery store. Attach a promotion to incentivize your client to shop for new items.  To get started, click on the Sales & Automation tab. Under the Sales Automation tab select to add a new app.

The Gallery to Backup System app offers a full client experience to the main client and their gallery guests. This app consists of progress emails before the gallery is live, an early bird promotion when published, and a most importantly gallery expiration promotion that includes an offer to your clients to keep the gallery online with a subscription service. In this tutorial, we will go over how to setup this app.

When using the Existing Gallery Backup app, you are able to offer your client to purchase an annual subscription-based hosting for their gallery, keeping their gallery online and backed up safely in the cloud. The subscription automatically renews, and your client can safely access his gallery store at any time. This secures an additional source of revenue for your business.  To get started, click on the Sales & Automation tab.

When sending a coupon to your client, you are able to adjust the discount type and amount. The coupon offers discounts such as a percentage, monetary credit, free product, cost price, and free shipping. You can also limit the coupon to be applicable to certain products. This article breaks down each discount type and how it can be used by your client.  % Off Set-up the discount amount and the description (will be displayed in the client’s cart).

When you schedule your campaign emails you can select that the emails are sent out at the time of the trigger or using an optimized send schedule. What is an optimized send schedule? There are optimal times to send an email to your clients. These are the times your clients are more likely to check their emails and have the time to open the contents of the emails (they’re at their work desk, home etc.